ARTS (A Reason to Survive) is a nationally recognized, non-profit organization whose goals are to transform the lives of at-risk youth through various art programs. They focus on teaching important life skills, building self-confidence, and healing through the arts, while also building strong relationships within the community. I was honored to have been chosen along with two fellow classmates, Corinne Buchanan and Krista Sullivan, to rebrand this organization. Our work began with each group member creating a logo option to present to the ARTS staff. Once we met with their marketing director and web designer, they decided that the logo I presented was the most innovative while maintaining a professional look for the organization.